L’identification des facteurs de réactivité individuelle et des effets d’une rumeur de contamination alimentaire: premiers résultats d’une étude expérimentale

Oliviane Brodin ()
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Oliviane Brodin: RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 - UA - Université d'Artois - Université de Lille

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Keywords: Rumeurs; Marketing - Recherche (search for similar items in EconPapers)
Date: 1993-05
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Published in Colloque doctoral AFM-Fnege, Association Française de Marketing, May 1993, Marseille, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03351784

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