Consumers' willingness to consume sustainable and local wine in Italy

Nadia Palmieri and Maria Angela Perito ()
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Nadia Palmieri: CREA - Research Centre for Engineering and Agro-Food Processing,
Maria Angela Perito: Facoltà di Bioscienze e tecnologie agro-alimentari e ambientali - Faculty of Bioscience and Agro-Food and Environmental Technology [Teramo] - UniTE - Università degli Studi di Teramo, ALISS - Alimentation et sciences sociales - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement

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Abstract: Wine production is a relevant sector of the Italian economy and recently consumer demand has drastically changed due to their orientation towards new attributes of quality wines. Sustainability aspects are credence attributes that have an effect on consumers' perceived quality. Moreover, local production of wine is seen as a sign of quality. However, much is still to be studied about drivers that can push consumers towards new quality attributes of wine such as sustainability and local production. Profiling consumers could be a first step to better understand consumers' decisions on local and sustainable wine. Thus, the paper has the purpose of understanding the Italian consumers' willingness to consume sustainable and local wine. Data has been collected from a sample of Italian consumers (N=1,099) using a web-based survey. A binary logistic regression model, selected on the basis of the model AIC was used. The findings showed the large majority of the interviewed are willing to consume local and sustainable wine.

Keywords: Italy; Local wine; Sustainable wine; Willingness to consume; Italie; Vin local (search for similar items in EconPapers)
Date: 2020-02
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Citations: View citations in EconPapers (8)

Published in Italian Journal of Food Science, 2020, 32 (1), pp.222-233. ⟨10.14674/IJFS-1648⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03384948

DOI: 10.14674/IJFS-1648

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