Going organic, Fairtrade or both: what's best for vice and virtue products? [Accepté pour présentation; non présenté cause annulation covid19]

Gauthier Casteran and Thomas Ruspil ()
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Gauthier Casteran: UNILIM - Université de Limoges
Thomas Ruspil: UT - Université de Tours, VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2020-05
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Published in 49th Annual Conference of the European Marketing Academy (EMAC), May 2020, Budapest, Hungary

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