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Jean-Marc Ferrandi () and
V. Plichon ()
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Jean-Marc Ferrandi: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes
V. Plichon: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
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Date: 2021
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Published in Ferrandi, Jean-Marc; Lichtlé, Marie-Christine. Marketing, Dunod, 2021, Collection Openbook
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03393474
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