Raising Awareness on Value Creation Through Movements: Zooming In on Creating Value Alliance
Fatiha Boukouyen () and
Gautam Mahajan
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Fatiha Boukouyen: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Gautam Mahajan: Customer Value Foundation [New Delhi, Inde]
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Date: 2021-10-20
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Published in Journal of Creating Value, 2021, 7 (2), pp.272-281. ⟨10.1177/23949643211046477⟩
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03406370
DOI: 10.1177/23949643211046477
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