La « Voix » du consommateur ou du client

Joël Müller and Emmanuel Djuatio
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Joël Müller: RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 - UA - Université d'Artois - Université de Lille

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Date: 2021-06
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Published in Oliviane Brodin, Joël Müller. La Voix des consommateurs. Affirmation, impuissance ou ambivalence ?, Artois Presses Université, pp.179-202, 2021, 978-2-84832-471-5

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