Product Entry in a Fast Growing Industry: The LAN Switch Market

Roberto Fontana and Lionel Nesta

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Abstract: We provide empirical evidence on market positioning by firms, in terms of market niche, distance from technological frontier and dispersion. We focus on the switch industry, a sub-market of the Local Area Network industry, in the nineties. Market positioning is a function of the type of firms (incumbents versus entrants), market size and contestability as well as firm competencies. We find that incumbents specialize in high-end segments and disperse their product in a larger spectrum of the market. Instead, entrants focus on specific market niches. Market size, market contestability and firm competencies are also important determinants of product location.

Keywords: Product introduction; Entry; LAN industry (search for similar items in EconPapers)
Date: 2006-04
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Citations: View citations in EconPapers (18)

Published in Journal of Evolutionary Economics, 2006, 16 (1-2), pp.45 - 64. ⟨10.1007/978-3-540-49465-2_6⟩

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Chapter: Product entry in a fast growing industry: The LAN switch market (2007)
Working Paper: Product Entry in a Fast Growing Industry: the LAN Switch Market (2007)
Working Paper: Product Entry in a Fast Growing Industry: the LAN Switch Market (2007)
Journal Article: Product entry in a fast growing industry: the LAN switch market (2006)
Working Paper: Product Entry in a Fast Growing Industry: The LAN Switch Market (2006)
Working Paper: Product entry in a fast growing industry: the LAN switch market (2004)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03417180

DOI: 10.1007/978-3-540-49465-2_6

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