Understanding Orbiting in Consumer-Brand Relationships on Social Media: Drivers and Consequences

Fatiha Boukouyen (), Hyunju Shin and Bo Dai
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Fatiha Boukouyen: RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 - UA - Université d'Artois - Université de Lille

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Date: 2021-11-04
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Published in Society for Marketing Advances, Nov 2021, Orlando, United States

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