Piracy, indirect ‘sampling’ and sequential adoption of TV series with multiple episodes

Maher Gordah, Thomas Le Texier () and Moustapha Niang ()
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Thomas Le Texier: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Moustapha Niang: GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur

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Abstract: We analyze the impact of the illegal activity on the VoD commercial one, as well as the role of indirect ‘sampling' in the designing of optimal pricing strategies. For this purpose, we consider the case of TV series with multiple episodes which are set to be adopted in a sequential way. We find that the VoD commercial provider always benefits from integrating indirect ‘sampling' in her pricing scheme. However, this strategy does not lead her to systematically benefit from illegal activities, as her outcome directly depends on the combination of two opposite effects, namely ‘direct piracy' effect and ‘differential sampling' effect. Welfare results are discussed and do not support the attempts led by public authorities to deter outlaw activities for welfare-improving purposes.

Keywords: Piracy; Indirect Sampling; VoD; TV Series with Multiple Episodes; Sequential Adoption (search for similar items in EconPapers)
Date: 2013-06
Note: View the original document on HAL open archive server: https://hal.science/hal-03470024
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Published in European Review of Industrial Economics and Policy , 2013, 6

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