Le marketing expérientiel

Marc Filser
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Marc Filser: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Date: 2021
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Published in Marketing, 2nde édition, Dunod, pp.322-326, 2021, Openbook, 978-2100823765

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03474765

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