Points de contact physiques et virtuels et construction identitaire

Aurélie Kessous, Pauline Tesio, Virginie de Barnier and Gilles Paché
Additional contact information
Aurélie Kessous: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Pauline Tesio: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Virginie de Barnier: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

Post-Print from HAL

Abstract: The paper focuses on the delicate match between digitalisation and vintage. Specifically, it aims to understand the use of physical and digital point-of-sales in the vintage consumers buying journey. On a theoretical level, a netnography on the Fashion Vintage Market in Lyon highlights that the use of virtual point-of-sales by consumers of vintage products, contributes to the identity construction process. On a managerial level, it shows that consumer practices are different according to the social media platform used and are more likely to complement than oppose one another. The discussion results in an original lecture, allowing to predict and reply to these new point-of-sales types in the studied context.

Date: 2019-05
References: Add references at CitEc
Citations:

Published in Revue Française de Gestion, 2019, 45 (281), pp.11-28. ⟨10.3166/rfg.2019.00338⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03497304

DOI: 10.3166/rfg.2019.00338

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD (hal@ccsd.cnrs.fr).