De l'éco-conception à l'éco-innovation: cadrages et transformations des pratiques des entreprises

Chloé Steux () and Franck Aggeri ()
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Chloé Steux: CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique
Franck Aggeri: CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique

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Abstract: Ecodesign, which aims to reduce the environmental impact of products and services at the design stage, is now a key element of CSR strategies. However, despite a favorable context for its development, ecodesign companies' practices remain limited, leading to incremental eco-innovations that are difficult for consumers to identify. Through a comprehensive analysis of business practices based on 46 interviews, we show that the difficulties associated with the deployment of ecodesign result from the way this approach has been historically framed by the actors. Three dominant frames, whose characteristics and effects are analyzed, are presented: a techno-centric frame, based on rigorous environmental assessment methodologies, a customer-oriented eco-innovation frame, aiming to integrate the customer into a more global strategic approach, and a hybrid frame, seeking to combine the strengths of both approaches.

Keywords: ecodesign; eco-innovation; circular economy; LCA; ecological transition; éco-conception; éco-innovation; ACV; Transition écologique; économie circulaire (search for similar items in EconPapers)
Date: 2021-12
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Published in Revue de l'Organisation Responsable, 2021, 16 (2), pp.28-37

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03503252

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