Analyses et tests préliminaires

Aida Mimouni -Chaabane, Béatrice Parguel () and Eva Delacroix ()
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Aida Mimouni -Chaabane: CY - CY Cergy Paris Université
Béatrice Parguel: CNRS - Centre National de la Recherche Scientifique, DRM - MLAB - Dauphine Recherches en Management - MLAB - DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Eva Delacroix: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Date: 2021
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Published in Marketing Research - Méthodes de recherche et d'études en marketing, Dunod, 2021, Management Sup, 9782100792993

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03503454

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