Artificial Intelligence (AI).. Marketing touchpoints

Khalida Abi (), Salah Zakraoui () and Ahmed Benahmed ()
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Khalida Abi: Université d'El-Oued
Salah Zakraoui: Université d'El-Oued
Ahmed Benahmed: Université d'El-Oued

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Abstract: Data analysts behind the "Marketing" desk keep trying to find links between identified data, but they can't easily find patterns in complex and huge amount of data, in order to generate insights. "There is where Artificial Intelligence brightly shines and supports many more functions intelligently in marketing department ... in real time..." The main objective for these papers is to put the magnifying-glass above the underlined part in the Previous §, To examine scene for marketing academics, managers and activists. Within trying to develop a marketing understanding of (AI) and its current potentials, in the way where we highlight its latest use-cases in the marketing context.

Keywords: Artificial intelligence (AI); AI Marketing; Marketing; Advertising; Online Advertising campaign (search for similar items in EconPapers)
Date: 2021
New Economics Papers: this item is included in nep-ban and nep-cmp
Note: View the original document on HAL open archive server: https://auf.hal.science/hal-03505864v1
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Published in International Journal of Economic Performance - المجلة الدولية للأداء الاقتصادي, 2021, 04 (03), pp.322-342

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03505864

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