Brands using historical references: a consumers’ perspective

Fabien Pecot and Virginie de Barnier
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Fabien Pecot: AMU - Aix Marseille Université
Virginie de Barnier: AMU - Aix Marseille Université

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Date: 2018-03
Note: View the original document on HAL open archive server: https://hal.science/hal-03511250v1
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Published in Journal of Brand Management, 2018, 25 (2), pp.171-184. ⟨10.1057/s41262-017-0076-y⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03511250

DOI: 10.1057/s41262-017-0076-y

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