When external design and marketing collaborate to develop new products: A typology of patterns

Aurélie Hemonnet-Goujot (), Céline Abecassis‐moedas and Delphine Manceau
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Aurélie Hemonnet-Goujot: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université

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Date: 2020-12
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Published in Creativity and Innovation Management, 2020, 29 (S1), pp.51-62. ⟨10.1111/caim.12382⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03511390

DOI: 10.1111/caim.12382

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