The impact of increased brand penetration on luxury desirability: a dual effect

Jean-Noël Kapferer and Pierre Valette-Florence ()
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Pierre Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Date: 2018-09
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Published in Journal of Brand Management, 2018, 25 (5), pp.424-435. ⟨10.1057/s41262-018-0091-7⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03513386

DOI: 10.1057/s41262-018-0091-7

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