Luxury brand desirability and fashion equity: The joint moderating effect on consumers’ commitment toward luxury brands

Mélanie Pham, Pierre Valette-Florence () and Franck Vigneron
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Pierre Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Date: 2018-12
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Published in Psychology & Marketing, 2018, 35 (12), pp.902-912. ⟨10.1002/mar.21143⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03513407

DOI: 10.1002/mar.21143

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