Brand preference in the face of control loss and service failure: The role of the sound of brands

Jamel Khenfer and Caroline Cuny
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Jamel Khenfer: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2020-07
Note: View the original document on HAL open archive server: https://hal.science/hal-03513414v1
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Citations: View citations in EconPapers (6)

Published in Journal of retailing and consumer services, 2020, 55, pp.102132. ⟨10.1016/j.jretconser.2020.102132⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03513414

DOI: 10.1016/j.jretconser.2020.102132

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