Relationship norms and media gratification in relational brand communication

Françoise Simon ()
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Françoise Simon: CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Date: 2017-10
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Published in Journal of Business Research, 2017, 79, pp.12-22. ⟨10.1016/j.jbusres.2017.05.023⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03514074

DOI: 10.1016/j.jbusres.2017.05.023

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