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Logistics pooling and marketing differentiation: the new sources of competitive advantage in a digitalization context

Sophie Jeanpert (), Anne Marianne Seck () and Gilles Paché ()
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Sophie Jeanpert: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université

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Date: 2020-09-03
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Published in 5th Colloquin on European Research in Retailing, Sep 2020, Valencia, Spain

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