The body as a place: Enacting utopias through tattoo consumption

Dominique Roux () and Russell Belk ()
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Dominique Roux: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne
Russell Belk: Schulich School of Business - York University [Toronto]

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Abstract: Previous research has examined tattooing as a consumption practice that participates in identity construction. However, the way the body is negotiated and experienced as a place in which one is confined has been overlooked. This paper thus theorizes the body as a topia (a place) from which various utopias originate, thus making the body an "other space" (a heterotopia) that it is transformed, magnified and appropriated by tattooing. Using a multi-method qualitative study conducted with tattooees and tattooists, the findings show the tension that articulates "being here" / "being elsewhere" and demonstrate how tattooing is used as a means to escape, deny, transcend or embrace one's human spatialized condition.

Keywords: heterotopia; place; tattoo consumption; identity project; body (search for similar items in EconPapers)
Date: 2016-07-06
Note: View the original document on HAL open archive server: https://hal.science/hal-03518122
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Published in 11th Consumer Culture Theory Conference, Jul 2016, Lille, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03518122

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