In search of new legitimate compromises? The assimilation of “local supply chains” by large food retailers

A la recherche de nouveaux compromis légitimes ? L'intégration des "circuits courts" par la grande distribution alimentaire

Corentin Roznowicz () and Philippe Odou ()
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Corentin Roznowicz: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne
Philippe Odou: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne

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Abstract: • Research objectives/topics The purpose of this research is to understand the processes of delegitimation and relegitimation applicable to a retail format, taking the example of large-scale food retailing (LFR), whose legitimacy has regularly been questioned in recent years. • Methodology/approach We draw on and compare the theoretical frameworks of the economies of worth and of the neo-institutional approach and use them to put forward an original approach based on the notion of legitimacy test(s), which enables us to analyse a number of semi-structured interviews conducted with purchasers who buy their food from large retailers and formats normally associated with local supply chains. • Results Criticism emanating from the domestic world and seeking to delegitimise the LFR sector's industrial-market compromise is being internalised by the latter in order to relegitimise itself, in particular by incorporating local supply chains. Nevertheless, the legitimacy test applicable to this action in the LFR sector's initial compromise is not proving successful with purchasers who are overwhelmingly opting for local supply chains. • Managerial/societal implications We explore the possibilities of a new compromise that would enable the LFR sector to internalise criticism by moving beyond the tension between heritage and technical skills, and "focusing on the local". We also offer our thoughts on the changes that might occur in food retailing between now and 2025, both for the LFR sector and for local producers. • Originality This research follows on from other research projects undertaken in recent years on the subject of legitimacy and puts forward an original framework for analysing the legitimation processes applicable to a retail format.

Keywords: Légitimité; Conventions; Grande distribution alimentaire; Circuit court; Produit local (search for similar items in EconPapers)
Date: 2021-04
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Published in Décisions Marketing, 2021, N° 102 (102), pp.31-51. ⟨10.3917/dm.102.0031⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03519492

DOI: 10.3917/dm.102.0031

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