Eléments de compréhension du comportement du consommateur

Aurore Ingarao (), Alain Kruger, Jean-Marc Ferrandi (), Laurent Carpentier () and Xavier Menaud
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Aurore Ingarao: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Jean-Marc Ferrandi: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes, ONIRIS - École nationale vétérinaire, agroalimentaire et de l'alimentation Nantes-Atlantique

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Date: 2015
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Published in Mini Manuel de Marketing, DUNOD, 2015, 9782100716302

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