Masstige et résistance du consommateur: l’exemple de ‘Sonia Rykiel pour H&M©

Aurore Ingarao (aurore.ingarao@univ-orleans.fr)
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Aurore Ingarao: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2010-11-18
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Published in 15èmes Journées de Recherche en Marketing de Bourgogne, CERMAB-CREGO, Nov 2010, Dijon, France

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