Le prix attendu du couple marque-enseigne par le consommateur: étude de l’influence de l’orientation de la marque et de la spécialisation de l’enseigne

Aurore Ingarao ()
Additional contact information
Aurore Ingarao: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

Post-Print from HAL

Date: 2010-01-14
References: Add references at CitEc
Citations:

Published in 3ième Journée de Recherche AFM sur le Prix, Gratuité, Don et Valeur, IAE de Tours - Vallorem-AFM, Jan 2010, Tours, France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03523555

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().