L’impact de la marque et de l’enseigne sur le PACME: le cas de l’extension de circuit de distribution

Aurore Ingarao ()
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Aurore Ingarao: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2009-11-16
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Published in 2ième édition des Journées de Recherche dédiées à la distribution, PICOM, Nov 2009, Lille, France

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