Image-prix de la formule de vente et image-prix de la marque: confrontation de point de vue des professionnels et des consommateurs. Le cas de l’extension de circuit de distribution

Aurore Ingarao ()
Additional contact information
Aurore Ingarao: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

Post-Print from HAL

Date: 2006-11-09
References: Add references at CitEc
Citations:

Published in 11ièmes Journées de Recherche en Marketing de Bourgogne, CERMAB-CREGO, Nov 2006, Dijon, France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03523595

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().