Les effets de l'utilisation d'une couleur de fond sur les évaluations et les intentions du consommateur

Gautier Lombard ()
Additional contact information
Gautier Lombard: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

Post-Print from HAL

Date: 2021-11-15
References: Add references at CitEc
Citations:

Published in Ecole thématique d’excellence – Faire de la recherche en communication persuasive, Nov 2021, Metz, France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03524768

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().