Show me the real world: reactions of American female consumers to more realistic and diverse human models in e-commerce

Daria Plotkina and Hélène Saurel ()
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Daria Plotkina: Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg
Hélène Saurel: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2021-04-03
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Published in Journal of Marketing Theory and Practice, 2021, 29 (2), pp.250-269. ⟨10.1080/10696679.2020.1824121⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03524883

DOI: 10.1080/10696679.2020.1824121

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