Brands, Products, Labels and Covid-19 Pandemic: Impact and Perspectives

Joseph Kaswengi () and Aurore Ingarao ()
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Joseph Kaswengi: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Aurore Ingarao: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Abstract: The COVID-19 pandemic has had a wide-ranging impact on not only businesses and consumers, but also on brands, products, and labels. Several issues have been identified by practitioners and researchers, including supply chain disruptions and challenges, new ways of customer shopping, opportunities for brand competition, shifts in demand-specific product categories, and label importance in customer relationship management, among others. The papers in this book demonstrate the practical and theoretical implications of brand, product, and label management in the context of COVID-19. The themes addressed in the book contributions include healthy food consumption behavior, brand image-loyalty relationship, heritage tourism labeling, innovations, and brand performance.

Keywords: Management; Science; –; Theory; and; Applications (search for similar items in EconPapers)
Date: 2022
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Published in Nova Science Publishers, 2022, 979-8-88697-147-7

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03524955

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