Brand, Label, and Product Intelligence. Second International Conference, COBLI 2021

Joseph Kaswengi () and Aurore Ingarao ()
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Joseph Kaswengi: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Aurore Ingarao: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Abstract: This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.

Keywords: Retailing; Online trade; Local brand; Terroir brand; Regional brand; Traceability; Heritage label; Agri-food consumption; Quality labels; Consumer behavior; Brand equity; Personal branding; Consumer research; Social media; Consumption values; Social networks; Influencer (search for similar items in EconPapers)
Date: 2022
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Published in Springer International Publishing AG, Springer Proceedings in Business and Economics, 2022, 978-3-030-95809-1. ⟨10.1007/978-3-030-95809-1⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03524956

DOI: 10.1007/978-3-030-95809-1

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