Comparative study of the image of the host territories of the Summer Olympic Games (1992-2016): towards a tool to help develop a brand image of the host city

Alain Schoeny () and José Chaboche
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Alain Schoeny: CEDETE - Centre d'Etudes pour le Développement des Territoires et l'Environnement - UO - Université d'Orléans
José Chaboche: CEDETE - Centre d'Etudes pour le Développement des Territoires et l'Environnement - UO - Université d'Orléans

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Date: 2019-06-17
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Published in Conference “Legacy of Olympic and Paralympic Games, Jun 2019, Champs-sur-Marne, France

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