The heresies of CSR in the African context

Les hérésies de la RSE en contexte africain

Sigismond Hervey Mvele
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Sigismond Hervey Mvele: Université de Yaoundé II - Soa. Faculté des Sciences économiques et de gestion

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Abstract: The objective of this study is to highlight the conception and interpretation of corporate social responsibility (CSR) in very small enterprises (VSEs) in a specific cultural environment representative of most African countries. The exploratory analysis revealed four profiles of leaders: the orthodox, the heretics, the semi-heretics-C and the semi-heretics-I. On the basis of these results, it would be possible to consider, depending on the managerial situation and culture, a CSR with African standards that favors "communitarianism" in the face of situational parameters.

Keywords: CSR; SME; African SME; Owner-Manager; RSE; TPE; TPE africaine; Dirigeant-propriétaire (search for similar items in EconPapers)
Date: 2022-01-19
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Published in Entreprise & société, 2022, Entreprise & Société 2021 – 2, n° 10, 2021 – 2 (n° 10), pp.155-176

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03535652

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