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Assessment of Credit Card Features in Malaysia: Risk of Achieving Women's Financial Empowerment

Md. Mahmudul Alam (rony000@gmail.com), Russayani Ismail, Jamaliah Said and Reza Pahlevi (rezawp@amikom.ac.id)
Additional contact information
Russayani Ismail: UUM - Universiti Utara Malaysia
Jamaliah Said: UiTM - Universiti Teknologi MARA [Shah Alam]
Reza Pahlevi: Universitas Amikom Yogyakarta

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Abstract: There are many market segmentations in the credit card industry in Malaysia. One of the special categories of credit card is dedicated to the women group only and promoted as a tool for increasing women empowerment, women entrepreneurship development and women financial access ability. Therefore, this study compares the features of credit cards dedicated to women and credit cards in general in Malaysia through descriptive statistics and one-way ANOVA test. This study utilizes data of currently available total 234 unique credit cards including four credit cards dedicated to the women group. The data analyses 13 features of credit cards. Among them only two features of credit cards dedicated to women are statistically significantly different from credit cards in general, which are annual charge for balance transfer and cash back facility. Therefore, it is recommended to make more distinguish features in the credit cards that are dedicated to them to encourage more women entrepreneurship as well as to ensure their real financial empowerment. The outcomes of this research will provide useful interpretations to women consumers, business managers, NGOs, government agencies and other policymakers who are working on women's development issues.

Keywords: Credit Card; Market segmentation; Women empowerment; Entrepreneurship development; Financial access; Malaysia (search for similar items in EconPapers)
Date: 2021
New Economics Papers: this item is included in nep-ban, nep-pay and nep-sea
Note: View the original document on HAL open archive server: https://hal.science/hal-03538174
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Citations: View citations in EconPapers (1)

Published in Academy of Strategic Management Journal, 2021, Strategic Management & Decision Process, 20 (Special issue 6)

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