'A true Hero needs a Fetish': contextualizing fetishism in the contemporary society

Ziyed Guelmami ()
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Ziyed Guelmami: DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres

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Date: 2015-04-16
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Published in 8th Workshop on Interpretive Consumer Research, European Institute for Advanced Studies in Management (EIASM), Apr 2015, Edinburgh, United Kingdom

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