Segmenting the spectators of national team sports: the case of a pre-competition match

Christopher Hautbois () and Patrick Bouchet
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Christopher Hautbois: CIAMS - Complexité, Innovation, Activités Motrices et Sportives - UP11 - Université Paris-Sud - Paris 11 - UO - Université d'Orléans
Patrick Bouchet: UB - Université de Bourgogne

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Abstract: It has become common for academics and sports marketing professionals to study and explain the heterogeneity and complexity of sports spectators' behaviours and attitudes, with numerous works addressing this topic But these surveys are more about fans of professional sports clubs (soccer, basketball, baseball, hockey, etc) who attend regular season games in their favourite teams' home stadium or arena. To our knowledge, very few studies have been conducted into spectators of national teams. It is these spectators who are of the focus of this paper.

Keywords: national team spectators; pre-competition games; spectator experience; team identification (search for similar items in EconPapers)
Date: 2015
Note: View the original document on HAL open archive server: https://hal.science/hal-03550798v1
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Published in International Journal of Sports Marketing and Sponsorship, 2015, 16 (4), pp.67-82. ⟨10.1108/IJSMS-16-04-2015-B006⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03550798

DOI: 10.1108/IJSMS-16-04-2015-B006

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