Qu’est-ce que le « Senior marketing » (ou silver marketing) ?

Margaret Josion-Portail ()
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Margaret Josion-Portail: IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel

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Date: 2021
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Published in FNEGE Médias. Vidéos et podcasts en Gestion et Management., 2021

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