“All you need is love”. From product design value perception to luxury brand love: An integrated framework

Aurélie Hemonnet-Goujot () and Pierre Valette-Florence ()
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Aurélie Hemonnet-Goujot: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université
Pierre Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes, UGA INP IAE - Grenoble Institut d'Administration des Entreprises - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes

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Date: 2022-02
New Economics Papers: this item is included in nep-ban and nep-ipr
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Published in Journal of Business Research, 2022, 139, pp.1463-1475. ⟨10.1016/j.jbusres.2021.10.066⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03562015

DOI: 10.1016/j.jbusres.2021.10.066

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