Reconsidering Trust in the Context of the Sharing Economy: Conceptualization of an Alternative Composite Hierarchical Index of Trust on a Collaborative Consumption Platform

Fabienne Chameroy (fabienne.chameroy@univ-amu.fr) and Stéphane Salgado
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Fabienne Chameroy: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2019-06-04
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Published in International Research Seminar on Marketing Communication and Consumer Behavior,46th La Londe Conference, Jun 2019, La Londe Les Maures, France

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