Mieux comprendre la relation entre l’EXPansion et l’EXTension de soi: une application à la santé connectée

Oussama Nachit, Laurie Balbo and Marie-Christine Lichtlé ()
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Oussama Nachit: UM - Université de Montpellier
Laurie Balbo: EESC-GEM Grenoble Ecole de Management
Marie-Christine Lichtlé: UM - Université de Montpellier

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Date: 2022-02-19
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Published in Congrès de l’Association Française du Marketing, Feb 2022, Angers, France

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