Effect of online 3D advertising on consumer responses: the mediating role of telepresence

Sana Debbabi, Mohamed Daassi and Serge Baile
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Sana Debbabi: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Mohamed Daassi: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2010-08-06
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Published in Journal of Marketing Management, 2010, 26 (9-10), pp.967-992. ⟨10.1080/02672570903498819⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03571321

DOI: 10.1080/02672570903498819

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