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Le processus de persuasion dans une publicité en 3D sur Internet: rôle de la téléprésence

Sana Debbabi, Gilles Roehrich and Serge Baile ()
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Sana Debbabi: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Gilles Roehrich: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Date: 2007-05-30
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Published in 23ème congrès de l'AFM, May 2007, Aix-les-Bains (Savoie), France

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