Corporate Social Responsibility in franchise chains: Specificities, insights from French franchise chains’ CSD, and avenues for future research

Corentin Le Bot (), Rozenn Perrigot (), Frédérique Déjean and Bruno Oxibar ()
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Corentin Le Bot: UR - Université de Rennes, CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Rozenn Perrigot: UR - Université de Rennes, CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique, ESC Rennes School of Business - ESC [Rennes] - ESC Rennes School of Business
Frédérique Déjean: Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres, DRM MOST - DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Bruno Oxibar: Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres, DRM MOST - DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Although franchise chains are increasingly committed to environmental, social, and societal transitions, only a few researchers have focused on Corporate Social Responsibility (CSR) in the specific case of franchising. The aim of our paper is to discuss the specificities and challenges of CSR in franchising, explore how franchisors report on their sustainable practices, and emphasize subsequent directions for future research. In order to do so, we focus on the Corporate Social Disclosure (CSD) practices of twenty-two retail and service franchisors operating in the French market where regulations of non-financial information disclosures exist for large companies. Our findings show that these franchisors disclose rich and diversified information about their CSR activities. However, franchisors' disclosures can vary significantly, especially depending on their chain size and whether they are subject to reporting regulations. Our research contributes to the literature on CSR in franchise chains, as well as the practice.

Keywords: Franchising; Corporate Social Responsibility; Sustainable Development; Corporate Social Disclosure; Environmental Social and Governance information. (search for similar items in EconPapers)
Date: 2022-05
New Economics Papers: this item is included in nep-env
Note: View the original document on HAL open archive server: https://univ-rennes.hal.science/hal-03574741v1
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Published in Journal of retailing and consumer services, 2022, 66, pp.102945. ⟨10.1016/j.jretconser.2022.102945⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03574741

DOI: 10.1016/j.jretconser.2022.102945

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