Improving the rigor and relevance of international business research using scenario-based measurement scales

Antonin Ricard (), Daisy Bertrand () and Emmanuelle Reynaud ()
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Antonin Ricard: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université

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Date: 2017-05-02
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Published in Atlas/AFMI 7th conference, May 2017, Antananarivo, Madagascar

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