Le personnage de marque: catalyseur de la stratégie marketing dans les univers de consommation enfantine

Olivier Rampnoux
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Olivier Rampnoux: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Keywords: Personnage de marque; Enfant consommateur; Ciblage marketing; Stratégie marketing (search for similar items in EconPapers)
Date: 2005
Note: View the original document on HAL open archive server: https://hal.science/hal-03578759v1
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Published in Coordonné par Valérie-Inés de La Ville. L'enfant consommateur : variations interdisciplinaires sur l'enfant et le marché, Vuibert, pp.179-192, 2005, Vital Roux, 2-7117-6960-7

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