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Essai sur l'analyse macro-économique de la publicité

Jacques Fontanel ()
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Jacques Fontanel: CESICE - Centre d'études sur la sécurité internationale et les coopérations européennes - UPMF - Université Pierre Mendès France - Grenoble 2 - IEPG - Sciences Po Grenoble - Institut d'études politiques de Grenoble

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Date: 1977-05
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Published in Economies et sociétés - Cahiers de l'ISMEA, 1977, Hors-série, 22

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