Role of entrepreneurship education in MBA programs: a lexicometric analysis of communication materials

La place de la formation à l’entrepreneuriat dans les programmes de MBA: une analyse lexicométrique des outils de communication

Vincent Lecorche and Véronique Schaeffer
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Vincent Lecorche: BETA - Bureau d'Économie Théorique et Appliquée - AgroParisTech - UNISTRA - Université de Strasbourg - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement

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Abstract: Business schools are giving increasing importance to entrepreneurship in their course programs. The objective of this article is to appraise the nature of these training models through a lexicometric analysis of communication materials, including the presentation brochures and programs of the most internationally renowned Masters of Business Administration (MBAs). We show that entrepreneurship education is not central in MBA communication. An analysis by rank, however, shows that the concept of entrepreneurship is more embedded in top-ranking MBAs.

Keywords: Business school; Business entrepreneurship; Entrepreneurial spirit; MBA; Entrepreneurship education; Ecole de management; Esprit d'entreprise; Esprit d'entreprendre; Entrepreneuriat (search for similar items in EconPapers)
Date: 2021-07-02
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Published in Revue de l'Entrepreneuriat, 2021, 20 (2), pp.17-43. ⟨10.3917/entre.202.0017⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03582970

DOI: 10.3917/entre.202.0017

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