Mieux comprendre l’expérience de co-création dans la phase d’idéation

Stéphane Salgado and Aurélie Hemonnet-Goujot ()
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Stéphane Salgado: TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse
Aurélie Hemonnet-Goujot: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université

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Date: 2016-05-01
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Published in 32ème Congrès de l’Association Française du Marketing (AFM), May 2016, Lyon, France

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