Panorama des théories sur la valeur perçue

Rémi Mencarelli and Arnaud Riviere ()
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Arnaud Riviere: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2020-07-03
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Published in Mencarelli, Rémi; Rivière, Arnaud. La valeur perçue en marketing : Perspectives théoriques et enjeux managériaux, Presses Universitaires de Provence, pp.21-36, 2020, Travail & gouvernance

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